While video marketing is a relatively new strategy, it has been showing a lot of promise as it has been proven effective in attracting sales conversions. This is why companies have started incorporating video clips on their sales pages in the hopes of convincing users to stick around and consider purchasing their products and services.
But just because video sales pages are effective doesn't mean that you can be complacent about the quality of your content. Videos are effective in drawing customers but they can also turn them away. Here are five secrets to a successful video sales page that you should always bear in mind. '
1. Keep your video clips short
It's a known fact that Internet users have really short attention spans. Unless they are particularly interested in your brand and what you can offer, you can't expect them to stick around. This is why you need to keep your video clips short. About 15 to 30 seconds is more than enough to deliver your sales pitch without running the risk of being tossed aside for another web page. A follow-up video always works if you really have more to say about your product. Don't cram everything in one clip.
2. Incorporate a human side to your clips
The thing about videos is that they allow you to reach out to your consumers on a more personal level because it is as if you're directly talking to them. Take advantage of this opportunity by going beyond the impersonal voiceovers on your video clips. Show real people and impart your message in a more personal manner.
3. Encourage users to view your videos
If the video clip on your sales page is not set to automatically play, you want to entice users to click on the “play” button by pointing out three good reasons why they should do so. Place this teaser or call to action right next to the player to pique the visitor's curiosity.
4. Create a series of videos
As earlier mentioned, it's not a good idea to cram your whole message into a really lengthy video clip. Consider serializing your videos, breaking the message into short clips using the same narrator or following the same thought. You can update your sales page to include new installments of your ad. Just place links and references to previous clips to encourage visitors to go back to them in case they landed in the middle of your video series.
5. Never lie on your video sales page
Finally, remember that videos present vivid representations of your product more than mere words can. Make sure to accurately present your products or services through a clip that you will be proud to put your company's name on.
When it comes to video marketing, your efforts can make or break your whole strategy. After all, this is just like any other online marketing tool. When it is used the right way, you can almost expect the conversions to pour in.