Almost three years ago, the only severe sport that received any type of, albeit very little, tv broadcasting was professional skateboarding. In the early to mid eighties, skateboarding experienced its 2nd boom (the initial being in the seventies), and also with the entrance of incredibly marketable skateboarders such as Tony Hawk, Christian Hosoi, and also Mark “Gator” Ragowski, skateboard companies as well as clothiers such as Vision Skatewear, Airwalk, and also Jimmy’Z were experiencing a sales heyday as well, with profits in the millions. Today, the extreme sports phenomenon is seeing direct exposure like never in the past.